Consultant-led organic growth

SEO & Content for SaaS products That Need Consistent Growth.

I help SaaS teams improve positioning, content, and search performance—based on what users actually look for and what the product can win.

9+ years in SEO 6+ years consulting SaaS API-first products

Clear writing. Evidence over opinion. Work that your team can maintain.

Divanshu Khatter
Consultant mindset
Strategy first. Small set of bets. Measured iteration.
Typical focus
Positioning → pages → content
Cadence
Weekly shipping + review

How I Work

Most growth problems look like "SEO issues," but they usually start with clarity: who this is for, what it replaces, and why it's better.

1
Diagnose
Find where growth is constrained: demand, message, pages, or distribution.
2
Decide
Pick a small set of bets that match the product and the market.
3
Build
Ship pages and content that map to real queries and intent.
4
Instrument
Simple reporting so your team can see what's moving and why.
5
Iterate
Ship, learn, tighten the loop. No busywork.

What you can expect

Week 1
Audit, prioritization, and a plan your team can follow.
Weeks 2–4
Pages, content, and copy shipped with feedback loops.
Ongoing
Iteration + simple reporting. Keep what works, cut what doesn't.
Principles
  • Strategy before output.
  • Clear writing.
  • Evidence over opinion.
  • Reuse what already works.

Work

A few projects that reflect the type of work I do—positioning, content, SEO systems, and steady iteration.

Helped grow from ~$10K MRR to ~$2M ARR through strategy, content, and steady iteration.

SEO strategy Content Execution

Helped in content, postioning & building free tools for the product. The growth has been great. Ask the founder on website chat :)

Positioning Landing pages SEO

Positioning + SEO direction: aligning pages and content to what teams evaluate when choosing tools.

Positioning SEO

Built from 0 to ~20K monthly organic visits with a consistent publishing system and clear topical focus.

Content system SEO

SEO and content work focused on durable acquisition, not one-off spikes.

SEO Content

PR + content support to improve discoverability and trust for a serious financial product.

PR Content

Automations I Built Working With Current SaaS Products

Some of the automation videos are below that I built using no-code tools - click the cards for video tutorials.

Why this matters

Automation is leverage, not a replacement for strategy. It keeps audits consistent, shortens feedback cycles, and makes reporting easier to trust.

Examples
Rank tracker template
Coming soon
Landing page audit checklist
Coming soon
Brand monitoring alerts
Coming soon

What teams say

Short video testimonials are being added.

Video testimonial (coming soon)
Name, role
Company
Video testimonial (coming soon)
Name, role
Company
Video testimonial (coming soon)
Name, role
Company

If you want steady organic growth, start with clarity.

I can help you figure out what to say, what to build, and what to measure—then ship the work in a way your team can maintain.

No deck. No long pitch. Just a short call to see if it's a fit.

Next step

Send a short note with your product, market, and what you've tried.

SaaS SEO & Growth Consultant
Consultant-led, independent. Built for serious product teams.
Contact
khatterdivanshu@gmail.com
Based in your timezone, working globally.
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